News
Updates & thinking.
Notes from the team on what we're building, what we're learning, and the occasional unsolicited opinion.
- Thinking
Why traditional software development is dead
The six-month contract, the Tuesday status meeting, the big reveal at the end. The shape of custom software is changing, and not gently.
- Thinking
The quiet opportunity for SMEs
Small and mid-sized businesses have been priced out of custom software for twenty years. The maths has quietly changed.
- Guide
Building a real production app: what to expect
A week-by-week look at what a 30-day build actually feels like from the other side — what we do, what you do, and where it tends to surprise people.
- Update
What's new in our 2026 delivery model
We've tightened the 30-day process into four fixed phases, with a clearer handover at the end. Here's what changed and why.
- Thinking
Fast doesn't mean flimsy: on security and architecture
The most common worry about 30-day delivery is that something critical is being skipped. Usually it is — just not the thing you'd expect.
- Case study
How we rebuilt Luna's ops platform on a modern stack
A full platform rebuild — multi-module, deeply integrated — delivered in about ten weeks using the same iterative loop we run on thirty-day builds. And it eclipses anything available off the shelf.
- Thinking
Notes on AI-assisted delivery (a year in)
What's actually working, what's still theatre, and where we're spending our time now that a lot of the boilerplate is gone.